The Myanmar branch of the Qatar-based telecom giant’s Oredoo have been receiving heavy criticism for their latest marketing programme.
Oredoo Myanmar’s latest program, dubbed “Khu Phyay Khu Htaw” – which translates into “Answer now, get rich now”, have also earned a direct order from the xxx to stop the aforementioned programme until further notice the program was illegal; neither there was state permission nor the authorities were informed in advance.
The program involves a multiple choice quiz that Oredoo users can participate in with a daily prize money of Ks 30 lakhs (~US$2,564) per day. Users are charged Ks 200 for agreeing to participate in the quiz and KS 200 thereafter for every SMS sent to the number 777.
The users are given points for every correct answer they get. (Courtesy of elevenmyanmar.com)
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