A recent wave of foreign coffee chains opening shops in Myanmar is changing the local food culture, giving many in the Southeast Asian country a new look at the brew. And for some, cafes are more than just a place to get a cup of joe.
In March, with much fanfare, Australian coffee chain Gloria Jean's Coffees opened its first shop in Myanmar in Myanmar Plaza, a large, commercial complex built by a Vietnamese company late last year. The shopping center sits in one of Myanmar's busiest commercial districts, Yankin Township. On weekdays, the coffee shop is crowded with locals who work for foreign companies in the same office building complex.
The hot item on offer is chocolate coffee, priced at 4,800 kyat ($4.12). The shop welcomes about 100 customers a day, explained a 24-year-old staffer in a crisp, light green uniform, who was handing out questionnaires soliciting opinions on flavor and service. The shop sells about 40 kinds of drinks, mostly coffee, and is dedicated to providing varieties with a rich aroma. One local man who works for a foreign company likes the shop because he can enjoy a rich and delicate brew that is different from the sugary kind commonly found in Myanmar. (Courtesy of Nikkei Asian Review)
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